Jervis Johnson, the veteran designer behind Warhammer 40,000, warned that generative artificial intelligence risks becoming “the asbestos of the internet and the computer industry. That we’re going to be spending decades getting this stuff out again after we’ve used it a lot and found out it's actually a bit rubbish,” remarks he made in an interview with gaming outlet FRVR and reiterated to wider press. According to reporting on his comments, Johnson said he has little personal experience using AI tools and that the technology often falls short of the lofty claims made for it. (Sources: Yahoo, Dexerto)

The scepticism dovetails with a firm stance from Games Workshop, which has established a cautious internal policy prohibiting AI-generated material in its design processes and barring unauthorised AI use in competitions. Company leadership has told investors that senior managers are not enthusiastic about integrating generative AI into creative workflows and that, while some may examine the technology experimentally, it will not be used to replace human-led design. (Sources: PC Gamer, Windows Central)

Johnson argued that high-end creative work requires sustained human effort and iterative collaboration, suggesting generative systems shortcut that process. “I think that if you’re going to do stuff at the top end, do properly interesting, creative stuff, then AI doesn’t help you,” he said, adding that the technology can encourage laziness and produce merely average results rather than the considered outcomes produced by teams discarding and refining ideas. (Sources: Yahoo, Wargamer)

The move to ban AI in internal design and in community events follows controversies elsewhere over the use of machine-generated art in painting competitions and creative contests. Reporting on the company’s policy highlights a broader industry debate about how to protect traditional artisanal skills and contest integrity while navigating tools that are increasingly available on consumer devices. (Sources: Yahoo, Windows Central)

Industry commentators say Games Workshop’s approach reflects wider caution among creators who fear that unvetted AI output could dilute brand identity and undermine livelihoods for designers and artists. The company’s decision and Johnson’s warning illustrate a persistent tension in games and hobby communities between experimentation with new technologies and preserving the labour-intensive craft that defines much tabletop creativity. (Sources: PC Gamer, Wargamer)

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Source: Noah Wire Services