Privacy regulators around the world have issued a coordinated warning over the growing use of generative artificial intelligence to produce realistic images and videos of real people without their consent, urging firms to curb misuse and protect vulnerable groups.

According to the statement organised by the International Enforcement Cooperation Working Group of the Global Privacy Assembly, almost 60 privacy and data protection authorities joined the call, including regulators from Canada, France, Germany, Italy, Korea, New Zealand, Singapore and the United Kingdom.

Ada Chung, the privacy commissioner for personal data, said, "The use of AI systems to generate indecent or malicious photos and videos of individuals, especially children, has recently raised concerns of regulatory authorities in Hong Kong and other areas worldwide." She said the Hong Kong Privacy Commissioner’s Office had worked with counterparts to set out baseline principles for lawful development and deployment of AI content-generation tools.

The signatories urged organisations building or deploying such systems to embed robust safeguards against personal-data misuse, be open about what their systems can and cannot do, provide straightforward processes for people to request removal of harmful material, and introduce enhanced, age-appropriate protections for children and other vulnerable people.

The warning arrives amid sharper regulatory and enforcement moves in the region aimed at non-consensual deepfakes. Indonesia’s communications ministry has blocked access to the Grok chatbot developed by xAI over concerns that it was being used to generate sexual deepfake content, while Malaysia’s regulator issued notices and temporarily restricted Grok citing repeated misuse to create obscene and non-consensual imagery.

Beyond government action, industry and creative professionals are responding with campaigns and standards work. The British Fashion Model Agents Association has launched a petition demanding formal protections for personal likenesses, and major platforms and advertisers have agreed through the Global Alliance for Responsible Media to adopt common definitions and reporting standards for harmful content. The interventions complement local initiatives such as an AI-generated public education video produced by Hong Kong’s monetary authority to warn citizens about scams.

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Source: Noah Wire Services