The UK government has opened a wide-ranging consultation aimed at reshaping the digital environments children use, proposing measures from stricter age checks to new obligations for AI chatbots and generative‑AI services. Launched by the Department for Science, Innovation and Technology on 2 March 2026, the exercise, titled “Growing up in the online world: a national conversation”, runs until 26 May 2026 and signals a rapid policy push to translate responses into regulatory moves. According to DSIT, recently granted powers will allow faster implementation of any measures the government decides to take. Sources by paragraph: [2],[6]

At the centre of the consultation are proposals that would extend protections beyond the Online Safety Act 2023, including a statutory minimum age for social media access and a possible rise in the UK GDPR’s digital age of consent. DSIT is seeking views on setting a minimum access age at 13,14,15 or 16 and on what stronger parental verification and platform compliance would look like should the consent age increase. Industry participants are warned that any change will require more robust age‑assurance systems than those commonly deployed today. Sources by paragraph: [2],[1]

Beyond service‑level restrictions, DSIT is exploring feature‑specific controls for functions judged high‑risk for children, such as livestreaming, disappearing messages, location sharing and “stranger pairing”. The consultation explicitly asks whether different safeguards should apply for younger children versus older teenagers, and whether platforms should adopt layered age‑estimation and verification approaches to distinguish users in the 13–16 bracket. Sources by paragraph: [1],[2]

Design features that encourage prolonged engagement are also under scrutiny. DSIT requests evidence on persuasive mechanics, like infinite scroll, autoplay and visible social metrics, and whether defaults or friction-based interventions, such as daily time limits or overnight curfews for under‑18s, should become statutory. The government is considering more prescriptive rules than those set out in the ICO’s Children’s Code, potentially extending limits on personalised recommendation algorithms to gaming, creative platforms and livestreaming services. Sources by paragraph: [1],[3]

A dedicated section of the consultation addresses AI chatbots and generative models, reflecting concerns about personalised conversational behaviour, inaccurate or inappropriate outputs, and anthropomorphic design that may foster emotional dependency. DSIT notes many AI tools currently fall outside the Online Safety Act’s scope because they do not mediate user‑to‑user interactions, and it is contemplating new duties or minimum‑age controls specifically for AI services. The government has signalled powers to bring certain AI chatbots within illegal‑content responsibilities under the OSA. Sources by paragraph: [1],[3]

Regulators have already moved in parallel. On 12 March 2026 Ofcom and the Information Commissioner’s Office issued coordinated letters to major social media and video‑sharing platforms demanding stronger age assurance, enforcement of minimum age rules and tighter protections against grooming and harmful algorithmic recommendations. Both regulators set deadlines for firms to report back: Ofcom requested updates by 30 April 2026 and the ICO asked for urgent improvements within two months. The interventions underscore a coordinated push by government and regulators towards a design‑focused model of child protection online. Sources by paragraph: [5],[4]

The consultation also canvasses enforcement and the technicalities of age assurance, favouring a layered model where passive age estimation is default and explicit verification is used only when confidence is low. DSIT seeks evidence on how children currently circumvent checks, through account‑sharing, VPNs or other methods, and asks how compliance regimes can be both effective and privacy preserving. In addition, the government is asking how digital and media literacy, parental guidance and visibility of age‑appropriate content should complement regulatory controls. Sources by paragraph: [1],[2]

DSIT has committed to publishing a summary of responses and its proposed approach after the consultation closes, and it has indicated a readiness to act quickly based on the evidence gathered. Companies likely to be affected are advised to assess operational impacts and consider contributing to the consultation; the government plans pilots with families and young people to test practical implications before rolling out major changes. The national conversation represents a significant step toward tighter, design‑aware regulation of the digital experiences of children in the UK. Sources by paragraph: [2],[3]

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Source: Noah Wire Services