AMPLIFY has raised concerns after a report by Futurism alleged that National Today, a project of TOP Agency, has been republishing large numbers of AI-generated articles that closely mirror original journalism from other outlets without attribution. The allegations include reused quotations, rewritten reporting from both national and local publications, and, in some cases, factual mistakes and placeholder names appearing in the finished copy.

Aron Solomon, AMPLIFY’s chief strategy officer, said the episode could carry both legal and reputational consequences if the claims are accurate, arguing that AI may be helping to speed up and conceal misconduct. Bridget Mercuri, the agency’s director of earned media and PR, said the situation reflects a broader weakening of trust in digital media and in the relationship between publishers, communicators and audiences.

The reporting has added to a wider debate over how copyright law applies to AI-assisted publishing. Built In has noted that AI-generated material itself is not protected under US copyright law, although the legality of training systems on copyrighted works remains contested. Nature has also reported that researchers are still divided over how to define plagiarism and authorship when machines are involved, reinforcing calls for clearer standards on credit and originality.

Industry commentators have likewise argued that undisclosed AI use can blur the line between assistance and appropriation. Plagiarism Today has documented cases in which AI tools were used to recycle or summarise existing work in ways that exposed publishers to ethical and legal criticism, while a Forbes Agency Council piece recently said public relations firms should be transparent about AI use if they want to preserve credibility. AMPLIFY said companies using generative tools need stricter oversight, attribution rules and ethical controls as AI content becomes more common.

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Source: Noah Wire Services