At Stockholm Music Week, Björn Ulvaeus used a discussion on the future of creativity to sharpen a familiar warning: the music business must not let artificial intelligence advance at the expense of the people who make songs and records. The ABBA co-founder argued that taste, judgement and the ability to sift good ideas from bad ones will remain irreplaceable human skills, even as AI tools become more powerful and more widely used.

The event, which brought together music executives, technologists and academics in a city with one of the world’s strongest music-export industries, reflected a Swedish ecosystem that has long turned creative know-how into global influence. Speakers were generally open to the technology’s potential, with Google DeepMind’s Jeff Chang among those presenting AI music tools, but the tone was cautious rather than celebratory. Songwriter and producer Patrick Berger likened AI to fire, saying it should be handled carefully, while also suggesting it could act as a sparring partner for creators rather than a replacement.

Ulvaeus has been making much the same argument for some time. As president of CISAC, the global authors’ society, he joined thousands of creators in backing a statement in 2024 opposing the unlicensed use of creative works to train generative AI systems. He has since pressed European policymakers to preserve consent, transparency and remuneration in AI rules, warning against any dilution of copyright protections in favour of Big Tech.

His latest concern is not only whether licensing frameworks are established, but whether the money will reach the artists and songwriters whose work underpins those deals. Speaking to Music Ally, Ulvaeus said he was not convinced that major labels and large AI music companies would share the benefits fairly, adding that creators needed to be part of the negotiations. In his view, the industry cannot expect trust if the people whose work is being used are kept out of the room.

Source Reference Map

Inspired by headline at: [1]

Sources by paragraph:

Source: Noah Wire Services