South Korean publishers are pushing for a formal labelling regime for books made with artificial intelligence, warning that the industry is moving towards a market where readers may struggle to tell human-made work from machine-produced titles. At an emergency forum in Seoul, industry figures argued that publishing is becoming less a simple content business than a system built on trust, as AI tools increasingly handle writing, translation, editing and summaries.

Park Jeong-in, a professor at Duksung Women’s University, said current AI rules mainly place disclosure obligations on operators of generative AI services, rather than on businesses that use those tools to create content. She argued that this leaves a gap that could allow heavily automated books to sit alongside works shaped by human editors without any obvious distinction. Her proposal was to require disclosure in bibliographic details or on sales pages, including whether AI was used and who the responsible human editor was.

Yoon Sung-hoon, chief executive of Clayhouse and chair of the Korean Publishers Society’s AI Future Strategy Committee, set out a three-tier transparency model: works written by humans, AI-generated works that have been properly checked and supervised by humans, and titles produced by AI without sufficient human control. He said the publishing industry should decide whether such information appears on the copyright page or the book’s flaps, making the point that readers deserve to know how a title was made.

The lobbying comes as concerns grow over the scale of AI-assisted publishing in South Korea. The Korea Times reported earlier this year that one publisher had put out about 9,000 titles in a single year, fuelling fears that a flood of cheaply produced books could undermine quality and trust. Hong Young-wan, chairman of the Korean Publishers Society, said the industry had averaged about 62,000 new titles a year over the past five years, but warned that figure could climb to between 200,000 and 300,000 as “click publishing” spreads. His warning comes amid a broader push in South Korea for AI labelling rules in advertising and other sectors, including measures under the AI Basic Act and planned amendments to disclosure laws for AI-generated content.

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Source: Noah Wire Services