R/GA announces Guill Rodas as chief technology officer for its Asia-Pacific region, focusing on AI-driven solutions and technological creativity amid the agency’s transition to independence and a new AI-centric business model.
R/GA has announced the appointment of Guill Rodas as its new chief technology officer (CTO) for the Asia-Pacific (APAC) region, signalling a strategic emphasis on AI-native solutions and technologically driven creative initiatives across Southeast Asia, North Asia, and Australia.
In his role, Rodas will collaborate closely with Ben Miles, R/GA’s chief design officer for APAC, to consolidate and advance the agency’s technology practices throughout the region. He will spearhead the development of AI-enabled capabilities in partnership with Nick Coronges, R/GA’s global chief technology officer, as part of a broader initiative to modernise the agency's offerings under a new independent operational model. Rodas is expected to transform bespoke projects into scalable intellectual property and technological frameworks.
Bringing over 15 years of experience that bridges creativity and engineering, Rodas began his career as a graphic designer and front-end developer. He progressed into leadership roles in technology at prominent firms including Deloitte Digital, VERSA, and Isobar. Most recently, he served as director and national head of front-end engineering at Deloitte Digital, overseeing digital projects for notable clients such as Mecca, Toyota, and NAB.
Commenting on his appointment, Rodas told Marketing-Interactive, “R/GA has always been at the forefront of combining creativity and technology to drive impact. I’m excited to carry that forward, creating a more connected, future-ready technology practice that empowers our teams and clients across the region.”
Nick Coronges added, “In our new independent model, R/GA is supercharging our technology capabilities to support client growth and accelerate our offerings. Guill will be a crucial leader as we chart this course in APAC and across the R/GA network.”
This leadership change comes amid R/GA’s recent transition to independence following a private equity-backed buyout from Interpublic Group (IPG), ending a 23-year affiliation. Under the guidance of CEO Robin Forbes and chair Tiffany Rolfe, the agency has teamed up with Truelink Capital to reclaim autonomy and reshape its business model with a strong focus on AI-driven innovation.
R/GA’s evolution includes the establishment of a US$50 million Innovation Fund dedicated to emerging technologies, acquisitions, and enhancing capabilities. Alongside this, the agency is implementing structural reforms such as new remuneration models and a flexible talent network, aiming to transcend conventional marketing methods and unlock the creative potential of artificial intelligence for brand clients.
This strategic move positions R/GA as one of the largest independent creative agencies globally, with a clear intent to lead in AI-enabled marketing innovation.
Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
9
Notes:
The narrative refers to Guill Rodas as newly appointed CTO for APAC and contextualises recent changes such as R/GA's exit from IPG after 23 years, a private equity buyout, and the creation of a US$50 million Innovation Fund. These are current, time-sensitive details that indicate the information is fresh, with no signs of outdated or recycled news. The announcements align with ongoing strategic shifts in the agency. No evidence found suggesting this is a press release; rather, it appears to be a timely report on recent corporate developments.
Quotes check
Score:
8
Notes:
Two direct quotes from Guill Rodas and Nick Coronges are included and attributed to Marketing-Interactive, which is likely the original source of these statements. No earlier references to these exact quotes were found online, supporting the originality of the quotes within this narrative. This indicates a reliable primary source usage rather than recycled quotations.
Source reliability
Score:
7
Notes:
The content is sourced from a news aggregation feed (Google News link) referencing Marketing-Interactive for the quotes. Marketing-Interactive is a recognised marketing industry publication but less globally authoritative than outlets like Reuters or BBC. The narrative lacks attribution to major traditional media, so while credible within its niche, the overall source reliability is moderate.
Plausability check
Score:
9
Notes:
The claims made about Guill Rodas' background, the technology leadership appointments, R/GA's strategic transition, and AI-driven innovation efforts are plausible and consistent with industry trends in digital agencies embracing AI and independence from large holding groups. The details about roles, recent buyout, and investment fund are verifiable and align with common corporate practices. No implausible or extraordinary claims detected.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative presents recent and verifiable developments about R/GA's leadership and strategic AI focus with timely, original quotations. While the publication is not top-tier global media, it is a recognised industry outlet, lending credibility. All key claims align with plausible industry moves without contradictions, supporting a high confidence in accuracy and currency.
