mea Platform has been chosen by BMS Group to support the broker’s placement operations with AI tools designed to speed up workflows and improve consistency across global markets. The move marks another step in BMS’s wider effort to modernise core broking processes as the volume and complexity of data in the market continue to rise.

According to mea Platform, the deployment centres on its Broking Operations products, part of the company’s mea Operations suite launched in 2025. That system uses a proprietary insurance language model and an industry knowledge graph to automate tasks including enquiry intake, data ingestion, document handling, market submissions and digital placement. The technology is intended to sit alongside existing systems rather than replace them, with the aim of improving speed and execution without disrupting established processes.

BMS, which operates across insurance, reinsurance and capital markets, said the collaboration fits its broader strategy of strengthening digital capability and refining how business is transacted. Ian Gormley, BMS UK chief executive, said in a statement that the firm wanted more efficient and consistent placement processes, while stressing that the partnership is also meant to improve service for clients and trading partners. Mea chief executive Martin Henley said BMS’s choice reflected a focus on using AI at the point of execution and pointed to the value of the firm’s transaction knowledge base, which he said draws on $400bn in data.

The deal comes as brokers and insurers increasingly look to automation to manage heavier workloads and more complex placements, particularly in international markets where speed and accuracy can shape outcomes. For mea, the agreement adds another blue-chip client for a product set pitched as a way to bring operational intelligence into day-to-day broking rather than treating AI as a standalone overlay.

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Source: Noah Wire Services