Pirelli has taken a stake in the Swedish technology company Univrses as part of a broader push to deepen the digital capabilities of its Cyber Tyre platform, according to the companies. The deal brings AI-based computer vision into a system already designed to gather information from sensors embedded in tyres and relay it to a vehicle’s electronics and cloud services in real time.

The partnership centres on combining Pirelli’s tyre-based data with Univrses’ 3DAI tools, which are designed to help vehicles interpret what they see and map their surroundings. Pirelli says the integration is intended to improve safety and performance, with possible uses in advanced driver assistance systems and autonomous driving.

The move also reflects a growing interest in turning connected vehicles into mobile data sources for road management. According to Pirelli, the combined technology can deliver timely information on road conditions, giving authorities more actionable intelligence to prioritise maintenance and allocate resources more efficiently.

That ambition is already being tested in Italy. Pirelli and the Puglia region launched a monitoring project in 2025 to build a current map of the condition of the regional road network, using tyre data processed through the Cyber Tyre platform alongside visual information captured by cameras and interpreted through Univrses technology.

Pirelli describes Cyber Tyre as the first integrated hardware-and-software system of its kind, capable of collecting data from tyre-mounted sensors, processing it through proprietary algorithms and communicating directly with the vehicle and the cloud. By adding Univrses’ computer vision, the company is betting that tyres can do more than support motion: they can also help vehicles understand the road beneath them and, in time, help make it safer.

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Source: Noah Wire Services