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Joaquín Cuenca Abela says AI is revolutionizing Hollywood filmmaking and reducing production costs
Joaquín Cuenca Abela, CEO of Magnific, states that AI is transforming Hollywood by significantly reducing film production costs to one-third of previous levels and enhancing creative efficiency. He notes that while AI automates technical aspects and enables personalized content, it cannot replicate human individuality. Consequently, the demand for skilled storytellers is expected to increase as studios focus more on narrative depth and performance.
UN warns of risks regarding AI in programmatic advertising
A joint brief by the UN Department of Global Communications and the Conscious Advertising Network warns that unchecked AI in programmatic advertising accelerates misinformation, erodes trust, and destabilizes the global information ecosystem. The report highlights concerns over AI-driven disinformation, opaque algorithms fueling fraud, and the squeezing of independent journalism. It notes that major tech firms like Google, Meta, and Amazon are using AI for ad optimization, raising issues of neutrality and consumer protection. Regulators, including the European Commission, are assessing compliance with the Digital Services Act and Artificial Intelligence Act to ensure transparency and prevent exploitation of user vulnerabilities.